Generating Free Advertising

One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website. Effective online marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it. This technique is known as “pinpoint marketing”. Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business. Continue reading

E-mail Marketing

As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for online marketing. E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer). Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers. When permission based e-mail marketing is done right it can be more effective than any other type of online marketing strategy. The thing to keep in mind is that no one single component of online marketing can stand on its own. For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place. Continue reading

Build an Online Community

Over 93% of Internet users take part in some type of online community. But just why are online communities such a draw for so many people?

  • Online communities are much like a virtual café, bar, or other gathering place for people to get together with people with similar interests.
  • Online communities are a great place to learn something new.
  • Online communities are where people can be anonymous and share their problems and fears.
  • Online communities allow people to talk with people of the same mind so that they can confirm their beliefs.
  • Online communities allow people who are facing a hardship to feel less lonely. Continue reading

Forgetting about SEO

Far too many Internet websites rely on content that is based on what is respectively known as “Search Engine Optimization”. And just as many of these websites are coming to realized that SEO is not the greatest way to write content for their website customers and potential customers that is going to get them the attention that they want to bring to their online business. Continue reading

Website Development

The development of your website design is one of the most central phases of your tactics to establish your position in the market. Without a strong and constructive design you fail to reach the customers necessary for your achievements. The development phase consists of several phases that include:

  • Final review of website design.
  • Branding
  • Development of specific business divisions, such as e-commerce and website.
  • Testing
  • Taking your website live Continue reading